Organic Expo

2005 Organic Expo Summary Report

The Organic Expo was staged at the Banquet Hall, Sydney Convention Centre 29 to 31 July and enjoyed great success with an excellent response from both exhibitors and visitors.

The Organic Expo has established itself as Australia’s leading ‘organic and environmental lifestyle’ exhibition. The Show incorporated the Inaugural Australia/New Zealand Wine Show, an Organic Vineyard and the 100 seat SMEG Celebrity Stage.

Ticket Sales generated:

• 2283 on Saturday 30 July (busiest times 11am – 3pm)
• 2663 on Sunday 31 July (busiest times 11am to 3pm)

Complimentary Passes (sponsors, trade, media, industry, special guests, general free passes)

• 396 on Saturday 30 July
• 442 on Sunday 31 July

A total Audience of 5784 visitors

Visitors Surveys

300 Random Visitors Surveys were conducted and the Organic Expo enjoyed a good level of visitor satisfaction:

• 44% – aged under 35 years
• 36% – aged between 36 to 50
• 98% would consider recommending the Organic Expo to their friend
• 91% liked the look & feel of the Organic Expo
• 91% liked the choice of venue for the Organic Expo
• 76% felt more informed about the Organic Industry having visited the Organic Expo
• 61% spent 1-3 hours at the Organic Expo
• 15% spent 3 -5 hours at the Organic Expo
• 32% heard about the Organic Expo through family & friends
• 19% read about the Organic Expo through newspaper advertising
• Most popular category was Food Wine & Beverage, followed by Personal Care, Health & Beauty followed by House Garden & Building Products.

Most popular suggestions to improve the Organic Expo for next year were:

• Organic Café & Takeaway
• Buy Fresh produce
• Bigger Venue

Visitors Quotes:

“Just wanted to say ‘what an amazing event!’ As a buyer for a large retail wholefood shop in Bellingen (Mid north coast NSW) I found it inspiring and very productive. Warm regards and BLOODY well done!”
J Henryks

“I attended the Organic Expo on Sunday, 31 July 2005 and would like to commend you on an outstanding achievement. The calibre of exhibitors was excellent, the venue was well laid out, and the entrance fee was well priced. Congratulations – I look forward to attending next year’s Organic Expo”
H West

Exhibitors Surveys (over 50% surveys returned)

Number of Exhibitors – 95 Exhibitors including shared stands

• 99% would recommend the show to others in the industry
• 98% rated the number of visitors through as excellent
• 98% were happy with the quality of visitors
• 92% were happy with the amount and quality of trade
• 97% met all their objectives for exhibiting at the show with only 3% partly meeting their objectives
• 100% rated the level of service they received from the Organisers Smeaton Hackett Events as being excellent or good
• 100% have expressed interest for attending the show in 2006
• Most popular responses to the question “What have been the effects of the Organic Expo on your business so far” are: Increased Sales and Increased Brand Awareness

Exhibitors Quotes:

“For us, the Expo was an outstanding success, and no better way to ‘officially’ launch our business. Already we have many national sales enquiries as well as export opportunities. Quite mind-blowing!”
James Meldrum, Director, Nourish Foods

“Thanks to the exposure you have provided, I believe I am finally receiving the recognition I am striving for and I thoroughly enjoyed being part of such a dynamic, warm and professional experience.”
Loralie Fardon, Managing Director, Pure Earth

For further information please contact Mary Hackett on 0414 306 689